Grand Ralph Lauren says about himself that he is “living proof that everything is possible”. Getting to know the history of the clothing brand of which he is the creator, we come to the conclusion that there is no more accurate statement that would reflect the image of the designer. His real name is Lifshitz, and he grew up in the Bronx. He was born in 1939 to a family of poor Jewish immigrants. Inspired by the “Sport of the Kings” : polo, he created the logo of his brand, not having played this sport before. Maria Luisa Tagariello in her book “GREAT DESIGNERS” mentions the great role of imagination in the work of Ralph Lauren. Thanks to the appropriate dress, we can turn into someone we want to be. If we are hard-working and determined in action, we can achieve anything. The classic and elegant style is addressed to a large extent to the elite who practice aristocratic sports, i.e. tennis, sailing and polo. In contrast, his adventure with the creation of women’s clothing began with the design of costumes for his own wife Ricky. For her he reworked men’s clothes. In 1971 he entered the women’s fashion with a collection of shirts. Today, the collections of Ralph Lauren’s shirts are highly appreciated by women all over the world. This is because the designer did not follow fashion, but “watched women” and perfectly knew their needs. A pink shirt with a navy blue logo will work in building stylizations with a classic and simple cut. It will make us look good in many circumstances. The perfect set will create with strongly contrasting black pants, and the original character will be complemented with black suede wedge heels. The golden sack with practical handles, fulfilling the functions of the backpack and the bag, perfectly fit into the whole.
