CHAMPION AND FILA ON THE BEACH

CHAMPION I FILA NA HAMAKU- SISTERSM (1)

CHAMPION I FILA NA HAMAKU- SISTERSM (2)

CHAMPION I FILA NA HAMAKU- SISTERSM (4)

CHAMPION I FILA NA HAMAKU- SISTERSM (3)

CHAMPION I FILA NA HAMAKU- SISTERSM (5)

Many well-known sports clothing brands today were founded on the initiative of sport lovers. Those most widely recognized have often about a hundred years of experience in the production of clothing. This is the case with the American Champion, which was founded in 1919, when the Feinbloom brothers founded a family business. From the very beginning, their products were of great quality, thanks to which they quickly established cooperation with the University of Michigan team. And this is where the great history of the brand begins. Positive feedback spread quickly among universities and trainers throughout the United States. The brand was also noticed by the United States Army Military Academy, which used its products for physical education classes. The brand’s excellent quality and market position is due to the Reverse Weave technology, which prevents rapid destruction of clothing during cleaning. These are mainly products from the Heritage collection, which is dedicated to a more demanding recipient than a mass collection. The climax of Champion’s development was undoubtedly the brand’s acquisition of exclusive clothing production rights for all 27 NBA teams. Winning the Olympic gold in Barcelona by the best Dream Team, dressed in T-shirts with the logo of the brand gave rise to a positive image of the Champion in Europe. We can confidently combine the products of the master brand with other sport brands with a long tradition and create a compatible set, among others, for active leisure. One of them is certainly the sports clothing brand FILA, which was founded in 1911 in Italy. Initially, it specialized in the production of equipment and clothing for mountaineers. The company developed and began to release more products, thereby strengthening its market position. The collections of women’s, men’s and children’s underwear were created. In the 80s, however, the brand created tennis shoes and quickly became recognized in the world as a manufacturer of sports footwear. The company was sold and has been headquartered in South Korea since 2007. Today, it offers sportswear for various sports, as well as lifestyle shoes. Fila creates its products for people whose lives revolve mainly around sport. Let’s see what effect we get after combining these two iconic sports brands. We reach for a beautiful red swimsuit finished with blue piping and decorated with the Champion logo at the height of the chest. We add trendy flip-flops from FILA to it. Like the swimsuit, this model is based on three colors: white, red and blue. All we have to do is put on red square glasses and set off to conquer the beaches.

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